Valvoline Restore & Protect 5w-30 (Gonna Take a Chance)

[OVERKILL]

Statistics 101.

Yup, and if we choose to run with the seemingly obvious:
- There's been considerable chatter on BITOG about cleaning up the ring lands since HPL appeared on the scene
- Valvoline comes out with an oil that they *specifically* target at the folks looking for this function

This follows:
- knowing that a large portion of the member base won't pony up the money for HPL
- knowing that the membership posts are not representative of the amount of traffic this forum sees
- knowing that they can just have Afton tweak an additive package or they (Valvoline) can tweak the base oil blend in order to make this claim

It's probably a very low investment that has the potential to garner some decent sales. Certainly the potential to be a much more successful product than Nexgen was.

Marketing. Know your audience.

 

[kschachn]

My entire point is treat oil marketing with skepticism. Everyone does it.

"Mobil 1 Advanced Fuel Economy - increase engine efficiency and improve fuel economy!"
"Kendall MAX Motor oil, with LIQUITEK - designed for EXCELLENT protection!"
"Pennzoil ULTRA Platinum - Keeps pistons up to 65% Cleaner!"
"Rotella GAS Truck - Extreme protection for towing and hauling!"

Anyone remember the Quaker State 4x4 oil? Specialty oil developed specially for your 4x4!

Yup...

One we learned in freshman statistics was “prettiest girl in the room”.

 

[Foxtrot08]

Yup, and if we choose to run with the seemingly obvious:
- There's been considerable chatter on BITOG about cleaning up the ring lands since HPL appeared on the scene
- Valvoline comes out with an oil that they *specifically* target at the folks looking for this function

This follows:
- knowing that a large portion of the member base won't pony up the money for HPL
- knowing that the membership posts are not representative of the amount of traffic this forum sees
- knowing that they can just have Afton tweak an additive package or they (Valvoline) can tweak the base oil blend in order to make this claim

It's probably a very low investment that has the potential to garner some decent sales. Certainly the potential to be a much more successful product than Nexgen was.

Marketing. Know your audience.

NextGen was an extremely successful product. Just because it didn't say "NextGen" on the bottle, doesn't mean it wasn't sold.

I know more about that product than I care to ever admit. As it was a copy of my formulation. And I sold them the base oil for it at the time.

 

[cptbarkey]

My entire point is treat oil marketing with skepticism. Everyone does it.

"Mobil 1 Advanced Fuel Economy - increase engine efficiency and improve fuel economy!"
"Kendall MAX Motor oil, with LIQUITEK - designed for EXCELLENT protection!"
"Pennzoil ULTRA Platinum - Keeps pistons up to 65% Cleaner!"
"Rotella GAS Truck - Extreme protection for towing and hauling!"

Anyone remember the Quaker State 4x4 oil? Specialty oil developed specially for your 4x4!

Yup...

Yeah, marketing works. Another full bottle at the ranch.

 

[OVERKILL]

NexGen was an extremely successful product. Just because it didn't say "NexGen" on the bottle, doesn't mean it wasn't sold.

I know more about that product than I care to ever admit. As it was a copy of my formulation. And I sold them the base oil for it at the time.

Let's restrict our scope exclusively to the green bottled product labelled as NexGen that was discontinued.

Safety Kleen also sells re-refined base oils, which I assume are used in many, many oils, that don't advertise this to be the case.

 

[Foxtrot08]

Let's restrict our scope exclusively to the green bottled product labelled as NexGen that was discontinued.

Safety Kleen also sells re-refined base oils, which I assume are used in many, many oils, that don't advertise this to be the case.

Re-refined group 2's are out there alllll over the place.

It was primarily, discontinued, because we had some refinery issues which led to consistency issues and supply issues. IIRC there was a thread from ~2016 on here about this. (I almost joined then...) No point in marketing it when you can't get the base oil to make it. It wasn't discontinued because of lack of sales. And those base stocks are still out there today.

 

[OVERKILL]

Re-refined group 2's are out there alllll over the place.

It was primarily, discontinued, because we had some refinery issues which led to consistency issues and supply issues. IIRC there was a thread from ~2016 on here about this. (I almost joined then...) No point in marketing it when you can't get the base oil to make it. It wasn't discontinued because of lack of sales. And those base stocks are still out there today.

Yes, I assumed the base stocks were still being used (in products not marketed as NexGen), but I don't recall the green bottle product flying off shelves. Heck, Canadian Tire probably still has some NOS of it, lol.

 

[Foxtrot08]

Yes, I assumed the base stocks were still being used (in products not marketed as NexGen), but I don't recall the green bottle product flying off shelves. Heck, Canadian Tire probably still has some NOS of it, lol.

I mean… I have NOS of Amoco products left in my warehouse… shhh…

 

[SubieRubyRoo]

15 pages and still no VOA. I think Vavoline won regardless.

How many hundreds of pages did M1AP get? And it was gone off the market right around the time those early adopters were closing in on their “magical” annual anniversary?

Hype may sell product in the short term, but once the newness wears off, if users do not feel they received enough benefit to justify the increased costs, they take their money elsewhere. Quickly.

 

[odie]

Valvoline is making the claim that no other motor oil can clean pistons back to factory clean levels. 100% removal. They specifically state no other motor oil can do this. I'm guessing that is limited to the off the shelf products.

HPL and Amsoil SS likely can. HPL uses AN's and they clean exceptionally well from what I've read. Amsoil tech services said Amsoil SS has high solvency and can clean deposits. To what degree no one knows.

Most of the current synthetics use little ester and take a dry approach (preventing deposits) vs high solvency and cleaning.

https://www.valvolineglobal.com/en/... Protect is the,% of engine-killing deposits.

It could be some contract/agreement between Valvoline and whatever additive supplier came up with it.

View attachment 196637

P.U.P. too .

 

[KCJeep]

I don't think Castrol's "Intelligent Molecules" will ever be topped.

 

[Astro14]

Let’s take a break from political posts, conspiracy theory, off topic foolishness, and of course, threatening.

 

[Astro14]

Unlocked.

 

[4WD]

Yup, and if we choose to run with the seemingly obvious:
- There's been considerable chatter on BITOG about cleaning up the ring lands since HPL appeared on the scene
- Valvoline comes out with an oil that they *specifically* target at the folks looking for this function

This follows:
- knowing that a large portion of the member base won't pony up the money for HPL
- knowing that the membership posts are not representative of the amount of traffic this forum sees
- knowing that they can just have Afton tweak an additive package or they (Valvoline) can tweak the base oil blend in order to make this claim

It's probably a very low investment that has the potential to garner some decent sales. Certainly the potential to be a much more successful product than Nexgen was.

Marketing. Know your audience.

I know a guy who’s gonna try both

 

[Scott S]

I was working at Valvoline when that next Next Gen came out, that didn't last long..

 

[Vitamin Yoda]

What would be game changing about this product?

It’s another PCEO, using adnoc base oils and Afton additives. Nothing any blender couldn’t go produce right now, assuming they have a Vertex contract and an Afton contract.

It’s an absolutely fine product. But, what exactly would be game changing about it?

Say, someone with access to an FT-IR Spectrometer would run a sample of this new product through the machine and post the resulting graph here without any additional comments. That wouldn't be against any rules or laws, would it? Is that something you, or anyone else on here could do? I bet that would settle the issue pretty fast if this new lubricant has the necessary ingredients in it to clean "harmful engine deposits".

 

[Astro14]

Say, someone with access to an FT-IR Spectrometer would run a sample of this new product through the machine and post the resulting graph here without any additional comments? That wouldn't be against any rules or laws, would it? Is that something you could do? I bet that would settle the issue pretty fast if this new lubricant has the necessary ingredients in it to clean "harmful engine deposits".

I doubt it.

Look, the Spectrometer tells you the elements present. That’s it. Elements.

But your question can only be answered by knowing the compounds, and the effectiveness of the compounds. The spectrometer won’t tell you that.

Because the spectrometer reduces the complexity of what you’re examining to the very basic elements, and from that, you can tell, well, very little.

It’s like taking a Lego model, and smashing it to individual bricks, then looking at how many bricks you’ve got. You have no idea if the model was good, or even what the model was before you smashed it.

 

[BrendanC]

I know a guy who’s gonna try both

hehe i currently have the restore and protect mixed with EC30 in the accord. cant wait to pull the filter at 2.5k miles. i’ll dO the same with HPL

 

[4WD]

hehe i currently have the restore and protect mixed with EC30 in the accord. cant wait to pull the filter at 2.5k miles. i’ll dO the same with HPL

Ah … I’m going to do an OCI between them …
It will take a while since we don’t pile on the miles …

 

[cheesepuffs2]

Although continuing your logic, it doesn’t seem that Extended Protection was moving very switfly off the shelves, either. No company discontinues their top sellers; they simply find a way to make it cheaper in order to boost their profits.

Not saying the Valvoline EP is bad or subpar at any level; but it appears their marketing and performance just aren’t distinctive enough to convince customers to pay the current price, so they axed it. Changing the name is only a temporary sales fix; they may sell some extra units early on, but then it will quickly taper off like Extended Performance.

IMHO the smarter business move would be to chop a couple bucks off the price to make it more attractive to penny pinchers, and spend the marketing dollars in expanding their MaxLife customer base. ML’s a solid product line, and there was a thread not too long ago that the average car is now the oldest it’s ever been. I get that R&P is “technically” a used car target, but very few customers that shop WM shelves are going to want to pay top-shelf dollar for this when they can just grab M1 EP or FS at comparable or cheaper price.

R&P isn't at Walmart yet. The price is almost $40 per jug at AutoZone, but that's par for the course as the parts stores always sell jugs of motor oil about $10 higher than Walmart. When this product hits Walmart shelves it'll be about $29 dollars.