Valvoline Restore & Protect 5w-30 (Gonna Take a Chance)

[SubieRubyRoo]

The main problem with Annual Protection was the breathtaking price at launch. Restore and Protect looks to be priced similar to other high end full synthetics. Valvoline also appears to be discontinuing Extended Protection, so they won’t have to get into a war over shelf space for it either.

If my engine wasn’t brand new I’d try it. I have nothing to clean.

Instead I ordered some more Extended off Wally’s site today while I can still get it.

Although continuing your logic, it doesn’t seem that Extended Protection was moving very switfly off the shelves, either. No company discontinues their top sellers; they simply find a way to make it cheaper in order to boost their profits.

Not saying the Valvoline EP is bad or subpar at any level; but it appears their marketing and performance just aren’t distinctive enough to convince customers to pay the current price, so they axed it. Changing the name is only a temporary sales fix; they may sell some extra units early on, but then it will quickly taper off like Extended Performance.

IMHO the smarter business move would be to chop a couple bucks off the price to make it more attractive to penny pinchers, and spend the marketing dollars in expanding their MaxLife customer base. ML’s a solid product line, and there was a thread not too long ago that the average car is now the oldest it’s ever been. I get that R&P is “technically” a used car target, but very few customers that shop WM shelves are going to want to pay top-shelf dollar for this when they can just grab M1 EP or FS at comparable or cheaper price.

 

[odie]

It's listed as S.P. There's NO Dexos emblem on the front and back label . Can't wait to see the V.O.A. and U.O.A. for the R+P . P.U.P. has no DEXOS logo on the bottles but does state DEXOS at their site .

https://www.valvolineglobal.com/en/restore-and-protect/ . Scroll down to Q & A .

From PENNZOIL site .

 

[Sonny88]

It's listed as S.P. There's NO Dexos emblem on the front and back label . Can't wait to see the V.O.A. and U.O.A.. Does state Might as well go with P.U.P..

https://www.valvolineglobal.com/en/restore-and-protect/ . Scroll down to Q & A .

View attachment 196269View attachment 196271

YOU should submit a VOA, instead of waiting for someone else to do it.
A real detective finishes the case….

 

[odie]

YOU should submit a VOA, instead of waiting for someone else to do it.
A real detective finishes the case….

 

[Scott S]

YOU should submit a VOA, instead of waiting for someone else to do it.
A real detective finishes the case….

Unless it's a cold case file

 

[odie]

Unless it's a cold case file

 

[odie]

It's listed as S.P. There's NO Dexos emblem on the front and back label . Can't wait to see the V.O.A. and U.O.A. for the R+P . P.U.P. has no DEXOS logo on the bottles but does state DEXOS at their site .

https://www.valvolineglobal.com/en/restore-and-protect/ . Scroll down to Q & A .

View attachment 196269View attachment 196271

From PENNZOIL site .

View attachment 196276

No DEXOS emblem on front of the ULTRA 5w-20 ( S.P.,GF-6A ) quarts used for the '18 ACCENT . Will likely use it again in the spring and possibly stay with it .

 

[Foxtrot08]

That has what percentage of drive-line fluids ? That’s not posing.

Not even in the top 5 of HDEO and driveline fluids.

Shell, Mobil, Chevron, Citgo in that order for the top 4. With Petro Canada and P66 duking it out for 5th and 6th.

Valvoline is almost exclusively an aftermarket company. The “Cummins” deal, is simply a branding deal. Point: Open the hood of any PACCAR built truck, and you will see “factory filled with Chevron Delo” on the frame rail, with a Cummins engine in it.


We have some major changes coming in 2024 in the oil industry. It’s going to be fairly interesting how the Motiva take over of Valvoline goes. And then what happens in May/June to Citgo. 3 refineries, a terminal and pipeline system, 3rd or 4th largest retail brand network, 5th largest lubricants brand by volume, and largest grease producer in the U.S.

Edit:

What really separates the “majors” from just blenders is the OEM fill and OEM rebranding applications come in.

P66 leap frogs citgo when you look at OEM fill. Millions of gallons a month go into their Ford and Honda OEM contracts. Chevron with Paccar. Shell with Mopar and others. Mobil with CAT and GM. Etc.

The only way you get those contracts is by having your own base oil supply.

Can Valvoline do that now as part of Aramco? Guess we will see here soon. In theory, they’re part of a “new” major. They have base oil production via Motiva. They’re vertically integrated now. So we will see.

 

[4WD]

Not even in the top 5 of HDEO and driveline fluids.

Shell, Mobil, Chevron, Citgo in that order for the top 4. With Petro Canada and P66 duking it out for 5th and 6th.

Valvoline is almost exclusively an aftermarket company. The “Cummins” deal, is simply a branding deal. Point: Open the hood of any PACCAR built truck, and you will see “factory filled with Chevron Delo” on the frame rail, with a Cummins engine in it.


We have some major changes coming in 2024 in the oil industry. It’s going to be fairly interesting how the Motiva take over of Valvoline goes. And then what happens in May/June to Citgo. 3 refineries, a terminal and pipeline system, 3rd or 4th largest retail brand network, 5th largest lubricants brand by volume, and largest grease producer in the U.S.

Edit:

What really separates the “majors” from just blenders is the OEM fill and OEM rebranding applications come in.

P66 leap frogs citgo when you look at OEM fill. Millions of gallons a month go into their Ford and Honda OEM contracts. Chevron with Paccar. Shell with Mopar and others. Mobil with CAT and GM. Etc.

The only way you get those contracts is by having your own base oil supply.

Can Valvoline do that now as part of Aramco? Guess we will see here soon. In theory, they’re part of a “new” major. They have base oil production via Motiva. They’re vertically integrated now. So we will see.

That’s your world of trains, trucks, and drums - but at AZ there is nothing else on the shelf - our US member market … (jugs = aftermarket)
(this is not a HDEO thread either) …

 

[Foxtrot08]

That’s your world of trains, trucks, and drums - but at AZ there is nothing else on the shelf - our US member market … (jugs = aftermarket)
(this is not a HDEO thread either) …

Aftermarket is a very small part of the over all lubricants business.

While it might be the primary topic of BITOG, Valvoline currently, is a very small player in the lubricants world, with a bigger brand name, than the gallons represent.

You said drive train fluid. It’s also been mentioned time and time again the “Cummins” deal. So it’s only fair to scope the entire industry in.

 

[4WD]

Aftermarket is a very small part of the over all lubricants business.

While it might be the primary topic of BITOG, Valvoline currently, is a very small player in the lubricants world, with a bigger brand name, than the gallons represent.

You said drive train fluid. It’s also been mentioned time and time again the “Cummins” deal. So it’s only fair to scope the entire industry in.

I think everyone understands that - but I could not tell you who sells Shell or Mobil ATF around here …

 

[Sonny88]

Valvoline does have a chain of Stores performing oil changes , and other services. ( 1715 stores)
I wouldn't consider them a nobody or small player.

 

[4WD]

Valvoline does have a chain of Stores performing oil changes , and other services.
I wouldn't consider them a nobody or small player.

I think they are No 2 in the quick lube game …

 

[Foxtrot08]

I think everyone understands that - but I could not tell you who sells Shell or Mobil ATF around here …

Flyers energy.

All the majors have distributor locators.

 

[jetman]

Went to the local autozone and got me some.
I'll send a sample off virgin sample off to JG Lubricant Sevices Inc tomorrow. They use Oil Analyzers Inc. I'll get both TBN & TAN.

 

[Sonny88]

Went to the local autozone and got me some.
I'll send a sample off virgin sample off to JG Lubricant Sevices Inc tomorrow. They us Oil Analyzers Inc. I'll get both TBN & TAN.
View attachment 196330

Looks great !!! Good Score

 

[4WD]

Went to the local autozone and got me some.
I'll send a sample off virgin sample off to JG Lubricant Sevices Inc tomorrow. They us Oil Analyzers Inc. I'll get both TBN & TAN.
View attachment 196330

Which vehicle ?

 

[Sonny88]

I think they are No 2 in the quick lube game …

Correct !!
I should support them more, since I live In Kentucky....

Valvoline Inc. (NYSE: VVV) is a leading provider of automotive services and marketer and supplier of premium branded lubricants worldwide, with sales in more than 140 countries. Established in 1866, the Company's heritage spans more than 150 years, during which time it has developed powerful brand recognition across multiple product and service channels. Valvoline operates and franchises more than 1,500 quick-lube locations and is the No. 2 chain by number of stores in the United States under the Valvoline Instant Oil ChangeSM brand and the No. 3 chain by number of stores in Canada under the Valvoline Great Canadian Oil Change brand. I

 

[jetman]

Which vehicle ?

Probably put it in our 07 Yukon when the time comes.

I put its oil system back to stock 6 qts last Sept.
No more bypass filter and additional sump capacity on it.

 

[Foxtrot08]

Valvoline does have a chain of Stores performing oil changes , and other services. ( 1715 stores)
I wouldn't consider them a nobody or small player.

Let’s put it in perspective.

There’s approximately ~3100 Ford dealerships in the U.S. approximately 97% of them are compliant with the motorcraft program.

There is another ~1300 Honda & Acura dealerships in the U.S. about 90% compliant with the Honda Program.

While not “quick lubes” - the dealership volume is extremely significant, just at the oil change level. Add on top of that warranty work done at the dealership, requiring oil changes. Add onto that factory fill and factory quarts/jugs (aftermarket) program. And that’s just P66’s automotive OEM volume, let alone the thousands of quicklubes P66 has product into on top of all that.


Now, Mobil… We know all GM brands, (some/most) of Toyota, and other brand programs. We also know Mobil 1 on the shelf. Also, take 5 offers it, and thousands of others.


And we’re strictly talking about PCEO here. Not the millions of lubricant gallons that are used in C&I applications.

That’s the perspective difference. Valvoline does tens of millions of gallons a year. “Majors” do hundreds of millions.

That’s all. It’s just a different perspective.