I kinda think they did a good job... but there was a time, not so long ago, that I thought that the cachet of a Kia was pretty much non existent. I'm not sure I still feel that way though.
Funny thing, that. I remember when "made in Japan" was being in the penalty box. Then Japanese artisanal pride became known. Like their knife-makers... Then, made on HongKong was in the penalty box for me... and that changed. Then made in Taiwan was that way for me. Then that, too, changed. Now it is Made in China that is not premium, for me... But that actually is changing, at least by way of varying quality levels. I'm still not enamoured re supporting that bully, by way of international behaviour...
But I digress, sorry.