The new GM emblem and the new Kia emblem are two of the ugliest things that I have seen in a long time.
If I owned a vehicle with either of them on it, I would debadge it.
I've always kind of liked the Chevrolet emblem and the Ford oval.
The issue with the Chevy emblem that I have is several years ago when they came out with the solid gold emblem that after three or four years just looked plain gnarly after three or four years when the faux gold finish delaminated.
Same thing with a number of Ford emblems from that same vintage, especially on the front grill.