Hank2,
In a snowblower, a lower winter viscosity oil may be useful for easy cold weather starts. Somethin like a 0w40 or 5w40. Maybe a 5w30.
The 1st (winter) number makes no difference once you reached operating temperature, it is strictly a cold start thing. I am a fan of heavier oils
and full synthetics, can you tell?

They are certainly no worse than the traditional oils, or the blends, and arguably have some extra thermal/sheer stability. The heavier summer viscosity oils tend to not have the strict ZDDP limits imposed by the newer CAFE inspired standards (800ppm max)
Ideally, I like to have > 1200 ppm zddp.
After pondering the topic for a bit , I ended up putting 15w50 (non-racing) Redline in my Kawi ZT. Redline is of well known composition, ester base stock, with high level of anti-wear additives. I cant really tell if it makes much difference, other than it seems to run on the average 20 degrees cooler, and it runs a bit quieter than it was with the factory fill.
The JASO cert does not really buy you anything, that is mostly targeted for improved wet clutch operation, which neither the mower nor the snow blower has.