I am just pontificating here-Rivains are right sized for people who only need a truck for "truck use" every once in a while. They have a footprint that fits in to double car garage. They are nimble enough the be driven by the spouse.https://www.cnbc.com/2024/08/06/riv...arnings-expectations-following-cost-cuts.html
"Through the first six months of the year Rivian produced about 23,600 vehicles ..."
"Rivian on Tuesday reaffirmed its 2024 guidance of 57,000 total units of production ..."
Looks like Rivian is selling about 1100 cars a week. I question how "popular" they are
Honda Ridgeline is selling 4,000/month
Hyundai Santa Fe is selling 3,000/month
So-yea.