Stunning blow to electric car industry

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Trav said:
Ford has decided to repurpose an Ontario production plant it had originally intended to use solely for electric vehicles. Do not shoot the messenger.

https://www.dailymail.co.uk/news/ar...lectric-vehicle-invest-gas-powered-truck.html
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Gotta love the media. Unbelievable isn’t it?
Media conditions people.
How many times in the story do they use the words “ huge gas guzzling” to describe a change in plans.

They can’t just be accurate and report the news they have to call it “huge gas guzzling”

Choice is good but obviously not to the person who wrote this story
 
alarmguy said:
Gotta love the media. Unbelievable isn’t it?
Media conditions people.
How many times in the story do they use the words “ huge gas guzzling” to describe a change in plans.

They can’t just be accurate and report the news they have to call it “huge gas guzzling”

Choice is good but obviously not to the person who wrote this story
Click to expand...
They went after the H3 as a gas hog. It got the same MPG as LT’s and the 4Runner which sold waaaay more units …
 
Ford, which lost nearly $4.7 billion on its EV business in 2023 and has projected it will lose up to $5.5B this year, said in February the next generation of EVs would be launched "only when they can be profitable."

Ford has struggled with its EV endeavors, like most car companies. At least they have broken out the financials.
Still waiting...
 
alarmguy said:
Gotta love the media. Unbelievable isn’t it?
Media conditions people.
How many times in the story do they use the words “ huge gas guzzling” to describe a change in plans.

They can’t just be accurate and report the news they have to call it “huge gas guzzling”

Choice is good but obviously not to the person who wrote this story
Click to expand...
The media is generally in business to make money. The Daily News is hardly a serious new organization, in any sense of the word.
 
Trav said:
I knew that would be your answer. What do you consider a serious news agency?
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Off the top of my head, The NY Times, Washington Post, WSJ, the San Jose Mercury-News.
Offshore I like BBC and The Economist.

I've read The New Yorker my whole life.
There are others.

Attending the San Jose State School of Business, we had to read the WSJ everyday. We got a subscription discount.
 
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JeffKeryk said:
Ford, which lost nearly $4.7 billion on its EV business in 2023 and has projected it will lose up to $5.5B this year, said in February the next generation of EVs would be launched "only when they can be profitable."

Ford has struggled with its EV endeavors, like most car companies. At least they have broken out the financials.
Still waiting...
Click to expand...
We've already visited this in another thread and the consensus was that Ford was fully burdening its current offerings with all of the development and manufacturing tooling and plant costs of what is bound to be a ten year program.
In short, Ford lost nothing like ten figures on a variable cost basis in 2023 nor will it in 2024 and Ford knew, or should have known, that payback would not be that quick. Does anyone think that Ford planned on a couple of million EV deliveries in the current year? Doubtful, so Ford is investing money for the future,
The question is whether Ford can recoup its investment over the next decade or so. Maybe so and maybe not. If not, Ford is in a heap of trouble.
 
JeffKeryk said:
Off the top of my head, The NY Times, Washington Post, WSJ, the San Jose Mercury-News.
Offshore I like BBC and The Economist.

I've read The New Yorker my whole life.
There are others.

Attending the San Jose State School of Business, we had to read the WSJ everyday. We got a subscription discount.
Click to expand...
Pretty much as I thought. LOL
 
JeffKeryk said:
Off the top of my head, The NY Times, Washington Post, WSJ, the San Jose Mercury-News.
Offshore I like BBC and The Economist.

I've read The New Yorker my whole life.
There are others.

Attending the San Jose State School of Business, we had to read the WSJ everyday. We got a subscription discount.
Click to expand...
Wall Street Journal, BBC, Barrens good, as far as New York Times, Washington Post, well known “agenda” based and biased that we can’t discuss in here.

I actually enjoy some of our discussions and I’m shocked that you included those two. 🙃 Those two newspapers are editorial commentaries masquerading as news.
 
Did anybody really think EV's were gunna go mainstream when you can't be dependable with electric grid dependability? 20'ish years ago rolling brown / black outs weren't thought of. Now it's "almost" normal. United States Energy should not be political. One side does this, then the other side does that. Stupid. Get one train of thought on how to keep the AMERICAN people supplied with dependable electricity and be done with it.
 
alarmguy said:
Let’s face it the public lost the ability to think independently and critically decades ago. They’re out to lunch.
Click to expand...

The public's inability to think clearly is reason number 1 as to why the media needs to be accurate, truthful and objective, and not agenda/narrative driven.

I make no secret that I like the Ford F150 and I will be purchasing another soon. But not the F150 Lightning EV.
 
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