Porsche Admits Trouble Ahead: “Our Business Model No Longer Works”

I never understood why Porsche so happily jumped on the SUV bandwagon. I would understand it if they were a standalone company, but being that VAG has VW for mainstream buyers and Audi for premium offerings, I never understood the need for Porsche to do anything but the 911 and Boxster/Cayman. I realize the Cayenne has been around a long time, however.

Point is, why do I need a Macan when the Q5/SQ5 exists? At the end of the day, I won't be sad as long as they continue making 911s that consume dinosaurs.
The SUV sales of marked up but heavy Porsche touch Audi offerings subsidize the cars. People love SUVs irrelevant to brand. Even Lamborghini sells a premium Audi shared platform SUVto help offset other costs.
 
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