Royal Purple Ltd. was black and blue after BP Lubricants USA took it to task over advertising claims for its synthetic motor oil, finding a receptive audience in the advertising industry’s self-regulatory forum.
RP has been riding the wave of the uninformed consumer for a long time. Marketing and no delivery will eventually catch up to you.
Good for BP! About time they got called out for their ridiculous claims. Royal Purple is overpriced garbage IMHO as I have had terrible UOA's with that stuff. Sheared all to heck.
Good, it's about time. They can't compete with the big boys who have all the $$ for rigorous R&D and engine sequence testing. So they end up resorting to claims that are never fully substantiated. Royal Purple is among the worst.
This is why I've always like Mobil 1's approach to marketing. Let the product, OEM specifications, endorsements and racing teams speak. You either meet a specification or you don't. It's that simple. You have to pay to play. Everything else is just marketing.
SWRI do the testing and as expected, RP showed no gains.
According to SwRI, “there was no statistically significant difference between the fuel economy, emissions data or engine temperature between the two candidate oils,” NAD said.
Is this the same outfit(NAD) where Mobil took Castrol to task over their "synthetic" nomenclature after their Syntec base oil switch years ago?
It's about time someone trims back some of these outlandish claims. A little truth in advertising is always good. I guess RP was possibly starting to take a nice little chunk of their market share perhaps.
This could be a good opportunity for them, provided they can prove their oil does what they claim.
If it doesn't, or they don't even bother to try to prove it, it will be a disaster.
I've been interested in trying the stuff...for now I'll wait.