Royal Purple

Messages
43,650
Location
'Stralia
Oooohhhh, that opens so many cans of worms. The "buy useless carp" channels on the idjit box would be able to be compressed into an hour per day if they got rid of testimonials.
 
Messages
3,023
Location
USA-Michigan
Link to Article
 Quote:
Royal Purple Ltd. was black and blue after BP Lubricants USA took it to task over advertising claims for its synthetic motor oil, finding a receptive audience in the advertising industry’s self-regulatory forum.
 
Messages
343
Location
Grand Caymans
RP has been riding the wave of the uninformed consumer for a long time. Marketing and no delivery will eventually catch up to you. Good for BP! About time they got called out for their ridiculous claims. Royal Purple is overpriced garbage IMHO as I have had terrible UOA's with that stuff. Sheared all to heck.
 
Messages
33,942
Location
Southern NJ
Good, it's about time. They can't compete with the big boys who have all the $$ for rigorous R&D and engine sequence testing. So they end up resorting to claims that are never fully substantiated. Royal Purple is among the worst. This is why I've always like Mobil 1's approach to marketing. Let the product, OEM specifications, endorsements and racing teams speak. You either meet a specification or you don't. It's that simple. You have to pay to play. Everything else is just marketing. SWRI do the testing and as expected, RP showed no gains.
 Quote:
According to SwRI, “there was no statistically significant difference between the fuel economy, emissions data or engine temperature between the two candidate oils,” NAD said.
 
Messages
39,806
Location
Pottstown, PA
You could surely edit them a great deal More power! Reduced wear! Increased fuel economy! Reduced emissions! Heck, a Z-Max commercial would be reduced to the zoom-zoom background sounds.
 
Messages
2,689
Location
South Carolina
Is this the same outfit(NAD) where Mobil took Castrol to task over their "synthetic" nomenclature after their Syntec base oil switch years ago? It's about time someone trims back some of these outlandish claims. A little truth in advertising is always good. I guess RP was possibly starting to take a nice little chunk of their market share perhaps.
 

Patman

Staff member
Messages
21,985
Location
Oakville, Ontario
I've always hated how they tried to fool people into thinking their oil made more horsepower than others. It's simply not possible.
 
Messages
217
Location
NY
This could be a good opportunity for them, provided they can prove their oil does what they claim. If it doesn't, or they don't even bother to try to prove it, it will be a disaster. I've been interested in trying the stuff...for now I'll wait.
 
Messages
33,942
Location
Southern NJ
RP is probably a fine motor oil, but they have gone a bit too far in many of their claims. I don't think it's a bad oil.
 
Messages
3,626
Location
lllinois
 Originally Posted By: Patman
I've always hated how they tried to fool people into thinking their oil made more horsepower than others. It's simply not possible.
I would disagree. It is possible for oil to increase HP.
 
Messages
3,626
Location
lllinois
 Originally Posted By: buster
RP is probably a fine motor oil, but they have gone a bit too far in many of their claims. I don't think it's a bad oil.
+1
 
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