I use automotive oils in my Harley. I'm using rotella conventional 15w-40 in it now. I use it in the primary and I've gotta admit it is running very smooth.
I've got beehive springs,t6-6 cams(higher lift)ported heads which we milled to reclaim some compression.
I got a ton of M1,Amsoil and RP at a yard sale last spring. So I used m1 v-twin after breaking it in(with rotella) and the bike went from quiet to the top end sounding like something was broken. Amsoil wasn't a whole lot better for noise.
I put RP auto 20w-50 and almost instantly it went quiet again.
So I used all the RP up then found some motul 10w-60 in my yard sale box,again very quiet.
Decided to try Mobil since the engine had alot of miles on it and I had some 15w-50 in the yard sale box. Instant clackety clack clack. Drained the M1. Found some red line in the box,whisper quiet again.
So this year after many Pm's with sunruh I gave rotella conventional a shot,and I'm never going back to expensive synthetics.
I changed the oil at 5000 miles,not because it got noisy or ran any different but because it was me being a bit nervous.
Oil was black but wasn't fuel diluted(that I could smell) and I'm now 2500 miles into my second run with rotella. Bike feels like its got a bit more pep,and the oil costs a third of what syn bike oils,or syn oils in general cost.
Saving money,quiet bike. I'm happy.