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Based on your discussion above (and other threads) seems like you think additive companies & OEM's are enjoying the disparity in the ATF industry .
I didn't say this - but to think a company with their life blood (no pun intended) being lubricants can't do better at ATF than an OEM is perhaps naive or wishful thinking. Again - don't get me wrong. For example, the folks GM hired and consulted with/for and on the develop Dexron VI (Whitewolf, Lubeman(?)) - brilliant! Monumental achievement! But to say this fluid can not be improved, or that there will never, ever be a better fluid.....Yeah, well I guess my degree in Chemistry, my R&D experience, all the people I've known are worthless......because I'm now a lowly sales harpy.