Recent Consumer Reports rating of tires

Are you aware that the Goodyear acquired Cooper tires in 2021?
Yes.

All of the leading tire companies have, at one time or another, acquired many other tire brands. Cooper is to Goodyear as BF Goodrich is to Michelin, and General is to Continental, and Firestone is to Bridgestone. All of these tire companies recognize that there are those that are not going to buy a premium tire, but why miss out on selling them a tire? All of these top tier tire companies own multiple other brands, so they can profit from multiple different markets.

You don't really think that just because Goodyear owns Cooper, that they are putting the same advanced tire designs that go into premium tires, into Cooper tires, do you? That would defeat the purpose of offering tires for different markets.
 
Yes.

All of the leading tire companies have, at one time or another, acquired many other tire brands. Cooper is to Goodyear as BF Goodrich is to Michelin, and General is to Continental, and Firestone is to Bridgestone. All of these tire companies recognize that there are those that are not going to buy a premium tire, but why miss out on selling them a tire? All of these top tier tire companies own multiple other brands, so they can profit from multiple different markets.

You don't really think that just because Goodyear owns Cooper, that they are putting the same advanced tire designs that go into premium tires, into Cooper tires, do you? That would defeat the purpose of offering tires for different markets.
While Goodyear probably isn’t using their best tread designs or rubber compounds for the Cooper line, I assume they’re applying some of their technology to protect the Goodyear reputation and quality standards. So although Cooper isn’t the top priority, the tires are likely seeing some positive changes now that Goodyear owns the brand.
 
So if the thinking is Cooper is not a top tier tire then why is it priced as if was? Around the same price as Michelin?

Kelly for example is not a top tier but is not priced like a top tier.

If I got a Cooper 60K mile rated tire can I expect it to go 60K miles.
 
So if the thinking is Cooper is not a top tier tire then why is it priced as if was? Around the same price as Michelin?

Kelly for example is not a top tier but is not priced like a top tier.

If I got a Cooper 60K mile rated tire can I expect it to go 60K miles.
I can’t comment on their pricing strategy, but this isn’t the only instance where a potentially inferior product is priced improperly. A higher price doesn’t guarantee quality, and vice versa (e.g., Mobil ESP 0w-30 is inexpensive but high-quality).

Anyway….based on my experience, I went through a set of Cooper Discoverer XLTs on my Ram in just 15,000 miles. I usually run Goodyear tires, but I have used Coopers before—specifically the Discoverer True North winter tires on our Camry—and have been satisfied with them.

I had the Coopers on my truck adjusted (prorated) and went back to my usual tire, the Goodyear Wrangler Duratracs. So no, you may not get 60,000 miles out of them, and some Cooper tires are definitely better than others.

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I will say driving to work last night in 2 degree Fahrenheit temps my Discount Tire brand tires were not particularly great. The roads were plowed with a dusting of snow and the abs kept kicking in. They definitely aren't Continentals by any stretch.
 
One of the sleeper brands, at least to me, was Falken. Have a set of Eurowinter 439 winter tires on the Beemer. Has kept me moving in the right direction on both these tires and previously the Porsche. Another is Sumitomo.

Worth exploring alternatives and talking with others on the same vehicles. Be clear what your expectations are....longevity, performance in the wet, etc.
 
I will say driving to work last night in 2 degree Fahrenheit temps my Discount Tire brand tires were not particularly great. The roads were plowed with a dusting of snow and the abs kept kicking in. They definitely aren't Continentals by any stretch.
I didn't know Discount Tire had their own branded tires. I've never seen them in any of my online searches, or in their stores.
 
So if the thinking is Cooper is not a top tier tire then why is it priced as if was? Around the same price as Michelin?

Kelly for example is not a top tier but is not priced like a top tier.

If I got a Cooper 60K mile rated tire can I expect it to go 60K miles.
Give us some examples of the Cooper tires that you are comparing to Michelin.
When I was shopping for F-150 tires, the Cooper Pro Control was significantly lower in price than the Wrangler Steadfast H/T. Both were the top line of highway truck tires.
Also, the top line Goodyear was much lower in price than the equivalent Michelin.
 
Give us some examples of the Cooper tires that you are comparing to Michelin.
When I was shopping for F-150 tires, the Cooper Pro Control was significantly lower in price than the Wrangler Steadfast H/T. Both were the top line of highway truck tires.
Also, the top line Goodyear was much lower in price than the equivalent Michelin.
Cooper Discoverer Stronghold AT. $345 at BJ. Mounting is mostly free. It varies but often it's free.
Similar Michelin that are a blend of all terrain and all terrain are about $350 to $370 at BJs. So close to the same price. 275 70 18 size.
 
Cooper Discoverer Stronghold AT. $345 at BJ. Mounting is mostly free. It varies but often it's free.
Similar Michelin that are a blend of all terrain and all terrain are about $350 to $370 at BJs. So close to the same price. 275 70 18 size.
I would assume that these are LT tires with an E load rating.
I told you in another thread that your Ford dealer will beat anyone's prices.
Too bad you don't live near Lincoln, NC.

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I would assume that these are LT tires with an E load rating.
I told you in another thread that your Ford dealer will beat anyone's prices.
Too bad you don't live near Lincoln, NC.

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I had a son-in-law in Goldsboro NC but USAF told him he is needed more in Louisiana so he is moving there this weekend (and not too happy about it).

But daughter has decided to move to Wilmington NC so I will have a daughter in NC in 6 months.

Those prices are a lot less than BJs. How's the sales sales tax in NC? DE has none.
 
I had a son-in-law in Goldsboro NC but USAF told him he is needed more in Louisiana so he is moving there this weekend (and not too happy about it).

But daughter has decided to move to Wilmington NC so I will have a daughter in NC in 6 months.

Those prices are a lot less than BJs. How's the sales sales tax in NC? DE has none.
The taxes and fees are included it that price. I don't live in NC. I follow this guy on Instagram. Why don't you screenshot those three photos and show them to your Ford dealer. I imagine that he will match the price.
Here's their website link.
https://www.stwdirect.com/about
 
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