I was in a Strauss discount Auto store in NJ and noticed floor billboards touting the "polarized" ester molecules in Castrol's new "Startup" motor oil. I'll bite, what is a "Polarized" ester molecule. Does this imply that esters in Mobil 1 or Redline are not "polarized" ROTFLMAO. Does the world really need another marketing gimmick? What are the virtues of this oil? Is it a bit pricey at 2.89 a quart. I am waiting in anticipation for a "Turn Ignition Off" lubricant. The world also needs a "Break in" oil for vehicles with <25k miles.