A while back,O'Reillys in one of their investor call-in sessions basically announced that low GP sales were over with,and that they were going to be doing some things to keep online "price shoppers" from sitting down and finding the cheapest price for every item.When this all was stated,WIX filter pricing went from $6.99 to $8.99 for the most popular numbers,and certain online item searches come up "No pricing for this store".I get a feeling the walk in customer is going to be more than making up for the commercial discounts they're handing out (Walker exhaust commercial pricing is a giveaway literally).The chain's signature color is green (obviously for the Irish heritage),but subliminially also refers to money....