Context: I've had to sell my M3, and am now shopping for a new car. Because what I'm looking for is specific and rare, I'm at the mercy of information from salespeople even more than the average consumer is.
I recently listened to an audiobook of Lying by Sam Harris. One of the things he points out is that a few lies here and there can destroy people's trust for whole classes of people (like car salespeople), and that lack of trust has a steep cost. I've seen those effects in many ways while selling my car and shopping for a new one.
Salespeople have a reputation for bending and breaking the truth. Thus, I feel I can't trust them when they say stuff like:
- The car is in excellent shape and has nothing wrong with it.
- They specialize in cars like this and know the market very well, so the price is fair.
- They're already losing money on the car.
- After I left the dealership, they suddenly got a flood of new interest in a car I had just looked at.
- Some other prospective buyer is coming up from another state to look at the car.
- If I don't take the price they're offering me, they're going to re-list the car at a higher price.
- Their extended warranty covers XYZ 100%, and they'd be happy to give me the warranty terms in writing after I buy the car.
Then I got to be on the other side of the equation. While selling my car, I got a flood of emails from people on Craigslist, some of which said "I'll show up with a tow truck and cash, just tell me when." So, when people tried to lowball me, I told them I wasn't moving on the price because I had a lot of people waiting in the wings -- exactly the kind of thing that dealerships were telling me. I know it was true in my case, but why would anyone believe me? There was nothing I could reasonably do to prove that I was telling the truth. Luckily someone did believe me, but I can't help but feel he was too trusting.
I do know that some of the stuff the dealers told me was flat-out untrue. "There's nothing wrong with it" was the big one (there were actually various cosmetic defects, taillights with condensation, intolerable levels of noise from an aftermarket intake, etc.). The extended warranty stuff turned out to be chaff, too; they could never provide any documentation, and in one case they ended up admitting that what I had been asking about wouldn't be covered after all.
On the flip side, I do have some evidence that they were telling the truth on some points. The dealership that claimed to know the market very well really did have a lot of similar cars in its lot. The car that supposedly had lots of interest really did sell shortly afterward. The other car really did get re-listed at a higher price.
I simply had no way to tell when they were lying and when they were telling the truth. If I did, I might have bought a car by now, and the dealerships wouldn't have left such poor impressions on me. More importantly, car shopping wouldn't be so difficult and anxiety-provoking. Instead, I'm stuck trying to read facial expressions and body language, and speculating on the odds that I'm being hustled. In other words, I can't simply make a rational decision on the car. I'm forced to rely on my gut feeling, which is way too easily affected by irrelevant factors (e.g. the demeanor of the sales people). This is a terrible way to do business.
It really is amazing how much a lack of trust costs.
I recently listened to an audiobook of Lying by Sam Harris. One of the things he points out is that a few lies here and there can destroy people's trust for whole classes of people (like car salespeople), and that lack of trust has a steep cost. I've seen those effects in many ways while selling my car and shopping for a new one.
Salespeople have a reputation for bending and breaking the truth. Thus, I feel I can't trust them when they say stuff like:
- The car is in excellent shape and has nothing wrong with it.
- They specialize in cars like this and know the market very well, so the price is fair.
- They're already losing money on the car.
- After I left the dealership, they suddenly got a flood of new interest in a car I had just looked at.
- Some other prospective buyer is coming up from another state to look at the car.
- If I don't take the price they're offering me, they're going to re-list the car at a higher price.
- Their extended warranty covers XYZ 100%, and they'd be happy to give me the warranty terms in writing after I buy the car.
Then I got to be on the other side of the equation. While selling my car, I got a flood of emails from people on Craigslist, some of which said "I'll show up with a tow truck and cash, just tell me when." So, when people tried to lowball me, I told them I wasn't moving on the price because I had a lot of people waiting in the wings -- exactly the kind of thing that dealerships were telling me. I know it was true in my case, but why would anyone believe me? There was nothing I could reasonably do to prove that I was telling the truth. Luckily someone did believe me, but I can't help but feel he was too trusting.
I do know that some of the stuff the dealers told me was flat-out untrue. "There's nothing wrong with it" was the big one (there were actually various cosmetic defects, taillights with condensation, intolerable levels of noise from an aftermarket intake, etc.). The extended warranty stuff turned out to be chaff, too; they could never provide any documentation, and in one case they ended up admitting that what I had been asking about wouldn't be covered after all.
On the flip side, I do have some evidence that they were telling the truth on some points. The dealership that claimed to know the market very well really did have a lot of similar cars in its lot. The car that supposedly had lots of interest really did sell shortly afterward. The other car really did get re-listed at a higher price.
I simply had no way to tell when they were lying and when they were telling the truth. If I did, I might have bought a car by now, and the dealerships wouldn't have left such poor impressions on me. More importantly, car shopping wouldn't be so difficult and anxiety-provoking. Instead, I'm stuck trying to read facial expressions and body language, and speculating on the odds that I'm being hustled. In other words, I can't simply make a rational decision on the car. I'm forced to rely on my gut feeling, which is way too easily affected by irrelevant factors (e.g. the demeanor of the sales people). This is a terrible way to do business.
It really is amazing how much a lack of trust costs.