I like it ! You might be on to something.I left one thing out of my Pennzoil marketing plan. The voices of the ads. Just imagine the voice of Sam Elliott or Morgan Freeman saying, "Pennzoil. No BS. Just the best."
I agree that there are too many labels, which may lead to confusion. But, I'm an old guy that came from a time when there were still independent lube companies, before the big consolidations. I know there are still independent lube companies, but their sales are just a small fraction of PCMO market share. In that time, a motor oil needed to be formulated quite differently from another to have a different label.