It's the first time in many many years BMW ad mentions competitor, not by name but clearly means to compare 330e with Tesla Model 3, and this is a bad comparison: a plug-in hybrid with a pure EV. The advertisement 101 is: Never Mention Your Competitor(s), only looser talks about competitor who is the class leader in the ad. BMW started to feel the pressure from Tesla, and they don't have any vehicle close to either Model S, X or 3 BMW should compares their 330e with another plug-in hybrid such as Toyota Prius Prime and Chevy Volt and others, they are in the same class.
New BMW commercial pokes fun at Tesla’s Model 3 Over the weekend, BMW launched a new commercial advertising the new 330e, a sleek-looking hybrid sedan that is far more stylish than the funky looking BMW i3 and much more affordable than the jaw-dropping BMW i8. What's interesting about the commercial, though, is that it's mostly a not-so-thinly-veiled jab at Tesla's upcoming Model 3. As a quick refresher, Tesla unveiled the $35,000 Model3 this past April and has since secured more than 370,000 reservations, a particularly impressive figure given that deliveries aren't scheduled to begin until 2017. While a decent ad in and of itself, I'm not quite sure that Tesla's passionate fanbase will be swayed by the fact that they can get a car they're likely not interested in sooner than the Model 3 they're very much interested in.