I think a lot of truck buyers simply equate big engine with "bruh" and small engine with "pansy," turbo or not. That's been a thing ever since trucks became more than simply workhorses.
Personally, I am a little wary of turbo engines simply because I see it as an expensive added component that could fail. Right now I have a vehicle with 251k miles and a vehicle with 222k miles. I have owned the one with 251k since it had 49k 13 years ago. Neither has a turbo. At work I sell turbos and turbo accessories daily, everything from 1.4 turbos to Duramax turbos. The only good turbo is one putting money IN my pocket. I know my input data on both sides is skewed, but personally I'm still unsure of turbo engines delivering low cost very long term reliability (not talking about trading in at 5 years/less than 100k). I want to get a newer truck with under 75k miles in the next year or two, and the current Ranger is in the running, but I'm leaning towards the cleanest '10-'11 2.3 Duratec auto I can find...apparently a lot of other people are too since they are still a hot item at Carvana and Carmax. Not that the newer turbo ones aren't selling too. If it has a pickup bed, somebody wants to pay too much for it right now, turbo or not.