We take earplugs. Also complain to mgmt. We are seniors, usually the only two in there for the weekday matinee (how do they pay for the AC in Texas?) Rarely can we tell if they turn it down, so we keep bugging them. Like, who the heck are they playing it so loud for if we are the only ones in there-and we are complaining.
Same for TV. It is supposedly against the law to turn up commercials. I read they get around it by turning up just the treble and it doesn't show up on the instruments used to measure.
[censored], I remember I was maybe 6 or 8? and a friend got a little recorder. We were goofing around on it and J Carson was on in the background. Found that tape years later and was astonished how loud the commercial was when it came on, even then. Ain't a [censored] thing changed........