There's a dealership near my office in OKC that regularly has Rams and Classic Rams discounted 25%+, or at least that's what their online pricing shows. If you're willing to buy lower demand models of the Ram (quad cab, 2WD, color, etc), apparently you can get pretty steep discounts. Still too much for me, however. An MSRP of $47k for a Tradesman, quad cab, 2WD truck is too much for my blood.