I use it religiously in all three cars: 05, 86, 63. Every tank I treat them with Lucas Fuel Treatment bottles filled with premeasured amounts of MMO in them.
The '63 has an Ampco Oiler for MMO delivery and I may get a pint sized one for the '86. Had to have this period device. I wish I could find a Magna Plug with it's "sacrificial" elements for each of their oil pans, but alas!!!!
There's this personal obsession I have with the old brands from the 1920s and up: MMO, Kozak Dry Wash cloths, NuFinish, Turtle Wax, STP, Ampco Oilers [NOS from the '50s], Champion.... A sickness, yes.
My annual mileage is low over a year and spread between three cars, so whether or not it's beneficial it seems like something that might counteract the ill effects of ethanol at the very least.
It's not doing any harm and the entertainment value is worth the cash layout for "snake oil".