Originally Posted By: 01rangerxl
I think a big mistake for Mitsubishi in the US was dropping completely out of the pickup market for the entire duration of its peak. That made no sense. They let the Mighty Max become the most dated truck offering available, then when things took off in 1996/7 they just dropped out. The rebadged Dakota (Raider) was too little, too late.
When I was growing up in the 1990s Mitsubishi seemed to have a good reputation and a pretty full lineup for the time. By the early 2000s quality was suffering and their vehicles seemed to age really fast. I know someone who bought a 2003 Montero Sport new, and while it was a nice SUV, the trans was done by 75K miles with mostly highway driving. In the late 2000s I remember seeing 3-4 year old Galants and Eclipses with badly fading and oxidized paint. Now that they are down to the Lancer and Outlander/Outlander Sport in the US, I don't think they will hang on here much longer.
Yeah, I don't think they'll be around much longer either.
Mazda and Subaru sell a lot more cars than Mitsubishi and they are far behind Nissan, Honda, and Toyota. Mitsubishi was just barely outselling Suzuki.
The Mighty Max wasn't a good pickup anyway.
By 1996, Japanese truck makers were either making their trucks in North America (Frontier/Tacoma) or using rebadged domestics (Mazda-B/Isuzu Hombre).
I don't think that importing a cab/chassis truck from Japan and having a separate assembly facility assemble the bed would have been much cheaper than just a grill and badge alteration to the Dakota. Chrysler and Mitsubishi missed the boat by waiting so long to make the Raider.
I think a big mistake for Mitsubishi in the US was dropping completely out of the pickup market for the entire duration of its peak. That made no sense. They let the Mighty Max become the most dated truck offering available, then when things took off in 1996/7 they just dropped out. The rebadged Dakota (Raider) was too little, too late.
When I was growing up in the 1990s Mitsubishi seemed to have a good reputation and a pretty full lineup for the time. By the early 2000s quality was suffering and their vehicles seemed to age really fast. I know someone who bought a 2003 Montero Sport new, and while it was a nice SUV, the trans was done by 75K miles with mostly highway driving. In the late 2000s I remember seeing 3-4 year old Galants and Eclipses with badly fading and oxidized paint. Now that they are down to the Lancer and Outlander/Outlander Sport in the US, I don't think they will hang on here much longer.
Yeah, I don't think they'll be around much longer either.
Mazda and Subaru sell a lot more cars than Mitsubishi and they are far behind Nissan, Honda, and Toyota. Mitsubishi was just barely outselling Suzuki.
The Mighty Max wasn't a good pickup anyway.
By 1996, Japanese truck makers were either making their trucks in North America (Frontier/Tacoma) or using rebadged domestics (Mazda-B/Isuzu Hombre).
I don't think that importing a cab/chassis truck from Japan and having a separate assembly facility assemble the bed would have been much cheaper than just a grill and badge alteration to the Dakota. Chrysler and Mitsubishi missed the boat by waiting so long to make the Raider.