The only time I've ever read about pre-heaters is with F1 because the tolerances are so tight. I can't imagine how any other engine would benefit. There are plenty of high power engines with forged internals which have no need for this complexity.
Piston engine airplanes. It's common to use a pre-heater anytime below freezing. A lot of them are still carbed and magnetos have fixed timing. Combine this with straight 50 grade oils and your chance of a successful start in the teens or 20s without a preheat is pretty low.
Forgot to also mention that most piston engine carbs are updraft aka installed upside down and there is no choke, so you have that to contend with as well.
Even with 15w50 oils, preheat is a book reqirement in the POH for many airplanes, even ones with fuel injection.
[edit] and fuel injection on certified Lycomings and Continentals is always mechanical FI, which comes with it's own set of issues - vapor lock when hot is a real thing with the metal FI tubes, and the starting procedures are only slightly less crude than carbs (run the boost pump for 3 seconds before cold starts, etc). Some mechanical FI engines have a primer instead of running the boost pump to put gas in the cylinders.
You can only use EFI if you're in the experimental category, for the most part. There are experimental category EFI and electronic ignition for traditional engines. Rotax is an exception, they're a little more modern than the others. There's the (yet additonal) complication of closed loop mode being impossible with 100LL leaded fuel. You can use "MOgas" unleaded gas but it doesn't have same level of on-field availability as does 100LL.
Private aviation is way behind car engine technology...now you can see why preheating is a thing. FWIW, Lycoming just released their first fully electronic engine model, the IE2, no magnetos. I think it still has mechanical injection though. Could be wrong about that.