Today I was at the local Quick Chek buying a soda when I see this 60-ish guy buying 5 quarts of "Road Power" 10W-30 oil for $2.99 each. I casually asked him "Is that stuff any good," and he told me it was the best. He puts it in his 2.7L Dodge Intrepid (sludge monster) every 3,000 miles. He has 27k on the car now.
When I asked him what filter he uses, I expected the orange answer. However, he replied "today's cars keep the oil so clean that an oil filter lasts 100,000 miles."
"Road Power" is a dino made by Salado Oil Company of Texas. It is SL and GF-3 rated. At $2.99/quart has to be the most overpriced thing I've ever seen. But there was no telling this guy.