Looks to be a new product for trucks and LS and probably Coyote Fords.
My guess is this is for the damage has already been done maybe?
. I would still go the route of using Schaeffers EP 132 as its slightly cheaper, does a great job actually doing what it says, and I have used it and it has some additives unlike some other brands. Other products I think would help additive-wise are LM Ceratec or Archoil 9100.
My guess is this is for the damage has already been done maybe?