In my area of Florida BWP really cranked up the rates. That said many aren't real old either.I worked for a Best Western Plus for seven years. The owners put alot of money into the property. My biggest complaint is that it took way too long for BW to differentiate the differences between the properties ie 2,3,4 diamond rated. The property was built in the 60's and it made it difficult to work on due to the age. The owners were kind of penny pinchers which helped out during the pandemic. Econo Lodges seemed to be really hit or mis in quality. I've seen a few that were really sketchy.
Competition is stiff and I'm seeing much lower prices than many speculated during the cv19 days.