I can chime in and give my opinion on this because I have owned a few. I used to have the Goodyear Assurance and then in tiny letters it did say Fuel Max, I assume that was the first generation of them. Those were great tires, wore well, traction was excellent till they were bald and handled very well if not a bit on the firm side. Got a little dry and crispy towards the end but I def got my money's worth out of them by then (about 60k). Since I liked those I got a set of Goodyear Viva Authority tires which I am pretty sure are Walmart Specific. These tires are HORRIFIC at best. They now have about 20k on them. Very soft and squishy, handle terrible. The suspension on the car was replaced fully and it was properly aligned when it got those tires so it is not the car's fault. Already had to replace 2 for broken belts, not wearing evenly, very noisy, slide in the rain but surprisingly did very well in deep snow through a really bad winter. I would not recommend them, judging by reviews I have read I am not the only one that hates them. Just be careful because they have been renamed at Wal Mart to the Goodyear Assurance Authority probably because people had bad experiences but the tread is the same so I doubt much has changed. I would personally go for tires that are sold in other places because it seems that the ones made specifically for Wal Mart seem to be a really cheapened version. Not sure I will be buying tires from Goodyear again after this, shame because I never had a problem with them before. Tripletreds were one of the best tires I ever owned btw.