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"Honda's concept version of the Civic, which may have features that don't make the final production model, is a stark contrast to the Civic Honda rolled out four years ago. The 2016 Civic took some aggressive design risks, and Honda clearly isn't playing it overly cautious – something the automaker needs to do to break away from the stigma of its typically bland car designs."
"Adjectives used to describe the 2016 Civic concept in New York included athletic, aggressive, flashy, and game-changer – typically words reserved for automakers not named Honda.
Ultimately, what Honda hopes to accomplish is to product a sportier ride that will continue to attract a younger buyer. In fact, according to IHS Automotive, the Civic took top honors in retail sales to under-35 buyers between 2007 and 2013, and that's something the automaker wants to reclaim.
Not only is Honda aiming to reclaim its top spot among younger buyers, if the concept vehicle keeps its more aggressive and flashy styling for the production vehicle, it shouldn't surprise anybody to see the Civic replace the Toyota Corolla atop the segment sales next year -- and in arguably the second most competitive segment in the U.S., that's big time for market share and bragging rights.
If only Honda had paid closer attention to all the people tricking out their Honda Civics with aftermarket parts more than a decade ago, when "The Fast and the Furious" originally hit the movie theaters, the automaker might have been way ahead of the game already. "
Did Honda got it right this time or they may alienate mature drivers so much such that their sale will go down ?
Civic sale is usually in the top 2 with Corolla in sale volume of compact segment in US the last 15-20 years, should Honda takes a big risk of a successful Civic over the last 20 years ? Usually when you have a car that sell at 200-300k a year you want to keep the fundamental the same.
What do you think ?
"Honda's concept version of the Civic, which may have features that don't make the final production model, is a stark contrast to the Civic Honda rolled out four years ago. The 2016 Civic took some aggressive design risks, and Honda clearly isn't playing it overly cautious – something the automaker needs to do to break away from the stigma of its typically bland car designs."
"Adjectives used to describe the 2016 Civic concept in New York included athletic, aggressive, flashy, and game-changer – typically words reserved for automakers not named Honda.
Ultimately, what Honda hopes to accomplish is to product a sportier ride that will continue to attract a younger buyer. In fact, according to IHS Automotive, the Civic took top honors in retail sales to under-35 buyers between 2007 and 2013, and that's something the automaker wants to reclaim.
Not only is Honda aiming to reclaim its top spot among younger buyers, if the concept vehicle keeps its more aggressive and flashy styling for the production vehicle, it shouldn't surprise anybody to see the Civic replace the Toyota Corolla atop the segment sales next year -- and in arguably the second most competitive segment in the U.S., that's big time for market share and bragging rights.
If only Honda had paid closer attention to all the people tricking out their Honda Civics with aftermarket parts more than a decade ago, when "The Fast and the Furious" originally hit the movie theaters, the automaker might have been way ahead of the game already. "
Did Honda got it right this time or they may alienate mature drivers so much such that their sale will go down ?
Civic sale is usually in the top 2 with Corolla in sale volume of compact segment in US the last 15-20 years, should Honda takes a big risk of a successful Civic over the last 20 years ? Usually when you have a car that sell at 200-300k a year you want to keep the fundamental the same.
What do you think ?
