CVOs are special editions that still don't give riders what a Gold Wing does...you're paying for a name and that's it...CVO are special editions. Bike for bike, BMW 1600, Goldwing with touring trunk, bs comparable HD touring bike are all around $30K.
The difference is that BMW and Honda have a large selection of other bikes at various price points. But apples to apples HD is similar to Indian, Honda and BMW. Harley does come with “baggage” of lifestyle and image that the others don’t have. Whether that’s positive or negative is up to the customer.