Harley Davidson Names Topgolf’s Artie Stars as New CEO

Perhaps with cars getting more and more expensive will be a tailwind for motor bikes. I think HD is cool, and I own one. But i don't see how they might steer the company to a good financial performance anytime soon
 
What the actual @#$&!?!?!?!?

Talk about peak douchebaggery and entitlement!
It's not too common IME, fortunately. But yes, it happens.

I don't ride so I've never experienced it before but I've seen a lot of videos of groups that will actively chase down, cut off, or do something else irresponsible when a rider not in their group is passing.
 
HD should completely redo their image in order to survive in future IMO. The rebellious counterculture image isn't there anymore. Now it’s your grandpa/dad/uncle’s brand and has been relegated more or less just motorcycle cosplay.

Also picking up a golf franchise CEO is actually hilariously fitting.
It's actually quite smart. The HD board probably wants to move the image upmarket with deeper pockets.
 
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