Look at this timeline of Kent Bicycles.
Kent bikes
Note that BCA stopped production after 2020. BCA was a brand from the early days of mountain bikes, Kent must have bought the name. They tried and couldn't produce bikes and be competitive. The Kev Central YT video was 6 years ago and he notes it's an assembly plant not a production plant where things are made.
When you're trying to supply a bicycle that retails for $100 you probably can't afford to spend millions to automate to eliminate labor costs. Wait, eliminate labor?
@SC Maintenance you say we just have to shift $1T back to the USA. Nothing to it, who goes first? Can't even imagine what that looks like. Companies can import the materials from China or where ever to keep costs down but there needs to be a facility to put things together and labor to do it.
I mean, the idea that this consumer culture is going to just eliminate $1T in imports is just not grounded in reality.
What we should strive for is to export more. A good product is always competitive on the world market. Where are our strengths?
There are always good stories about small manufacturers that find a niche area and can produce their products locally, especially if that involves specific knowledge and expertise. For example, Icelantic is a company here in Colorado that makes skis:
https://www.icelanticskis.com/pages/about-us
They are not as popular as go-to skis like Rossignol, Nordica, Elan, etc., primarily due to their price point, but one can see a lot of people using them on the slopes. They are also more expensive (not like Stockli, Swiss-made), but they have a very loyal and large customer base for such a small company.
Companies like this will always have their place and customer base. But it is hard to make that ski a go-to ski among people here, for example. People want to ski, and skiing is expensive for the whole family, unless parents spend time with kids, know the ins and outs of the workings of the mountain. People are so close to mountains, but they are priced out. So, they will resort to savings in any way to make it possible for their kids to do it. Icelantic does not have a huge production line to supply various rental vendors with cheap skis like Rossignol, Volkl etc. can do. And while a bunch of people would like to support them, very few will buy skis for their growing kids, as they will grow out of them after one season. They will just rent them, which is an affordable option. Of course, Volkl etc. are made in Vietnam, China etc. and they can provide skis that Christy Sports or EPIC Mountain can rent for like $120-200 a season (package with boots etc). Icelantic can't do that. Maybe, someday. But they won't be made in Golden, CO.