Ford Cuts Mach-E prices by thousands

bdcardinal said:
I totally understand what Ford was trying to do by calling it a Mustang. However it really hit hard with the Mustang ownership, probably as big of a controversy as when Ford was going to make the Probe the Mustang. If they have called it the Galax-E, there wouldn't have been as much resentment from people.
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FoMoCo has been milking the Mustang marque for over 50 years now.

Just ask all those people who bought Mustang IIs, which was in many ways a Pinto with a vinyl roof and racing stripes.

We've got one of these battery powered, four door 'Mustangs' down the street from us. It never leaves the garage, probably because all the solar panels on the house have been covered with snow all winter.
 
BMWTurboDzl said:
https://www.statista.com/statistics/290673/auto-loan-rates-usa/

Buyers for some makes are more rate sensitive than others.
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a key reason I still have the 22 forester. The cars I was interested either didn't materialize(cx-70) or 6%+ interest (some near 9%)... or both.

I have a top tier credit score. I'll just save until I don't need at loan or buy someone elses vehicle with the subsidized 2.99% rate.

Now if I was desperate to buy.. these are not good buying times.. although better than 6 months ago.

The forester is 70% paid off and interest 1.99%
 
SammyChevelleTypeS3 said:
I have to wonder just what could possibly have influenced the likes of FORD & others to jump into the EV game with so much investment when they knew deep down it was a big mistake (just not quite ready for prime time yet). Several companies are telling the sad stories all over about the losses it has cost them thru investments and cars collecting dust at dealers across the land. Its very hard to MAKE folks want a product they do not see makes sense for their individual situations even when it works for some others.
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They didn't believe it was a big mistake, that's the thing. The government sold them on this being the future, and they jumped onboard knowing that EVs in the long run are much cheaper to manufacture, and if they can sell them for the same money or more as current models (F150 Lightning anyone?) that means huge profits.
 
jeepman3071 said:
They didn't believe it was a big mistake, that's the thing. The government sold them on this being the future, and they jumped onboard knowing that EVs in the long run are much cheaper to manufacture, and if they can sell them for the same money or more as current models (F150 Lightning anyone?) that means huge profits.
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Let's just talk turkey here. Look at who are running some of these companies today. GM and Ford are not run by "car guys" today. They're not necessarily run by the "bean counters" anymore, either.

This is not the FoMoCo of Alan Mullally or Donald Petersen. And look who has been CEO over at GM.

And Chrysler ... a sorry shadow of what it once was.

Ideology has a lot to do with it. And continued access to certain sources of money that the right ideology allows.

Whether the average buyer wants or can afford the vehicles seems increasingly secondary anymore in their calculus. Most of them are now almost priced out of the reach of the people making them. Henry Ford is probably rolling in his grave over that.
 
Volvohead said:
Let's just talk turkey here. Look at who are running some of these companies today. GM and Ford are not run by "car guys" today. They're not necessarily run by the "bean counters" anymore, either.

This is not the FoMoCo of Alan Mullally or Donald Petersen. And look who has been CEO over at GM.

And Chrysler ... a sorry shadow of what it once was.

Ideology has a lot to do with it. And continued access to certain sources of money that the right ideology allows.

Whether the average buyer wants or can afford the vehicles seems increasingly secondary anymore in their calculus. Most of them are now almost priced out of the reach of the people making them. Henry Ford is probably rolling in his grave over that.
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I always remember that Henry Ford's family mentioned that he told many of them his goal was this: To pay his workers enough money (his own choice) because he wanted them to be able to purchase the products they worked hard to produce.
 
UncleDave said:
They were told, and believed it was going to be easy to beat tesla and that they could charge anything they wanted to and people would simply pay it with no care in the world about capability.

Remember Bob lutzs nonsense?

They also believed that the world (read the US taxpayers) would simply create a charging infrastructure to match or beat teslas - which never materialized.
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I recall there was an old saying something like?
Believe NONE of what you hear and only trust about 1/2 of what you see.
Seems like a good rule to pay attention to especially when dealing with money or important matters that you really can not afford to lose or make a mistakes at.
 
Vercingetorix said:
Henry Ford was a racist. Do not put him on a pedestal.
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No one is putting him on anything. The story about him treating his workers good/decent (not great) is in many of the books and documentaries about his life. First time I have ever seen that word and Ford together. All I know was as long as he ran Ford Motor Corp their business was a success. Once he turned it over to other family members their troubles began. Ever heard of a vehicle named the Ford Edsel? I have read he was not only very hard on all around him (family too). Story is he was very hard headed and extremely tough to work with. Somethings he did had to have worked with all of the success that corporation built thru the many years it has operated. All American corporations have suffered and struggled quite a lot since the 1980s and this new/one world economy that exists today. Many are long gone, dead and buried today by either competition from foreign countries or very poor managers. The downfall of many great ones was the result of the thought that CEOs and managers do not need to know the businesses and only know how to manage people. A sure fire / proven strategy to failure / bankruptcies.
 
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Arch Stanton said:
Uncle Sam is who. When it is mandated that 50% of the cars you sell must be electric by some magical date, well you build EV's. Doesn't matter whether the buying public wants them or not, you're going to drive an EV and like it.
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LoL. I just love that handle you got. Arch Stanton! Its the one marked UnKNOWN!? next to Arch Stanton right? :love:
Eli_Wallach_and_Antonio_Casale.webp
 
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The "wait till the big boys get in" saying really tells a lot about the EV market.
Fans of the Big 3 or Big 2.5 expected their favorite to quash Tesla; Tesla was sure to go belly up any day now. They were convinced the legacy car companies, with their 100 years of experience, could easily crank out EVs superior to anything the new, snotty nosed kid on the block could do.

Wrong on all points. And legacy EV business units lose billions. Only the snotty nosed kid knows how to make an EV at a profit.
At least Ford has the integrity to break out their EV business unit quarterly numbers. You know the others would publish their results if they were any good at all.

Then there's tech. Only Tesla programs their own chip firmware; this allowed them to manage the COVID storm far better.

What does the future hold? The big boys are scrambling in the EV market. Can they catch up? Well, they are pretty far behind.
Tesla sales are forecast at 2.2M to 2.3M, or 20% to 25% YOY. Not the lofty numbers of the past, but impressive especially compared to the competition. My SWAG? Wait till the Model 2 is released and Monterrey comes on line.
 
JeffKeryk said:
The "wait till the big boys get in" saying really tells a lot about the EV market.
Fans of the Big 3 or Big 2.5 expected their favorite to quash Tesla; Tesla was sure to go belly up any day now. They were convinced the legacy car companies, with their 100 years of experience, could easily crank out EVs superior to anything the new, snotty nosed kid on the block could do.

Wrong on all points. And legacy EV business units lose billions. Only the snotty nosed kid knows how to make an EV at a profit.
At least Ford has the integrity to break out their EV business unit quarterly numbers. You know the others would publish their results if they were any good at all.

Then there's tech. Only Tesla programs their own chip firmware; this allowed them to manage the COVID storm far better.

What does the future hold? The big boys are scrambling in the EV market. Can they catch up? Well, they are pretty far behind.
Tesla sales are forecast at 2.2M to 2.3M, or 20% to 25% YOY. Not the lofty numbers of the past, but impressive especially compared to the competition. My SWAG? Wait till the Model 2 is released and Monterrey comes on line.
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Porsche is not scrambling. Not losing money. Big boy is crushing Tesla.
 
UncleDave said:
It's not " my" market cap.

Porsche isnt worth anywhere near Tesla.

You went too far with the claims. Porsche loses that one.
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Porsche builds a better car. That’s all that needs to be said. Feel free to buy a low end car. Market cap does not get me a better car.
 
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