Ford Cuts Mach-E prices by thousands

No surprises here.

Dealers never wanted them and dont know how to sell or service them.

The car has been a gong show with numerous failures and even coach building issues a company like Ford should have never had.

The car is one of, if not the slowest charging car in the market outside of the bolt.

Then to top it all off the 23's all have the old and now obsolete CCS charge port requiring an adaptor to use which is the most common failure point when high speed charging.

Id bet a bunch STILL have ADM on them.


In the meantime while these languish on lots you have to wait to get a model 3 highland.
 
No surprise, if I were a gambling man I'd bet the EV big boy/big mouth will be doing more cuts too. ;)
 
Astro_Guy said:
https://www.greencarreports.com/news/1142362_ford-cuts-mach-e-ev-prices-by-thousands-as-sales-plunge

Apparently sales fell by 50% in January now that the Mach-E no longer qualifies for a $3750 Federal Tax Credit. Note from the article that the price cuts range from $3100 to $8100. Obviously there is a larger problem than the loss of a tax credit.
Click to expand...
Yeah, I saw that days ago, figured sooner or later someone would post it.
It's a symptom of the EV. Sales are for lack of better words in the toilet. There is no denying that the initial EV enthusiasm is wearing away across ALL brands and only the brands that cut the most are going to sell in big numbers. Tesla is a perfect example and have been slashing prices for more than a year now. Its stock in the dumpster, never to recover anytime soon.

All automakers cutting back on plans, it's like anything in the media. Things seem bigger than they actually were and initial EV coverage is now waning because of lack of interest in battery cars, unless the taxpayer kicks in that $7,500

Just like any mode of transportation, including golf carts. There will always be EVs in the future but they will never be the majority if they are still inconvenient to charge, meaning take more than 4 minutes or so.
 
UncleDave said:
No surprises here.

Dealers never wanted them and dont know how to sell or service them.

The car has been a gong show with numerous failures and even coach building issues a company like Ford should have never had.

The car is one of, if not the slowest charging car in the market outside of the bolt.

Then to top it all off the 23's all have the old and now obsolete CCS charge port requiring an adaptor to use which is the most common failure point when high speed charging.

Id bet a bunch STILL have ADM on them.


In the meantime while these languish on lots you have to wait to get a model 3 highland.
Click to expand...
I have to wonder just what could possibly have influenced the likes of FORD & others to jump into the EV game with so much investment when they knew deep down it was a big mistake (just not quite ready for prime time yet). Several companies are telling the sad stories all over about the losses it has cost them thru investments and cars collecting dust at dealers across the land. Its very hard to MAKE folks want a product they do not see makes sense for their individual situations even when it works for some others.
 


According to the above there are 24,000 units on dealer lots representing a 362 day supply. It's not as if this change in tax incentives should have been a surprise, so why did Ford build so many of these?
 
SammyChevelleTypeS3 said:
I have to wonder just what could possibly have influenced the likes of FORD & others to jump into the EV game with so much investment when they knew deep down it was a big mistake (just not quite ready for prime time yet). Several companies are telling the sad stories all over about the losses it has cost them thru investments and cars collecting dust at dealers across the land. Its very hard to MAKE folks want a product they do not see makes sense for their individual situations even when it works for some others.
Click to expand...
Uncle Sam is who. When it is mandated that 50% of the cars you sell must be electric by some magical date, well you build EV's. Doesn't matter whether the buying public wants them or not, you're going to drive an EV and like it.
 
SammyChevelleTypeS3 said:
I have to wonder just what could possibly have influenced the likes of FORD & others to jump into the EV game with so much investment when they knew deep down it was a big mistake (just not quite ready for prime time yet). Several companies are telling the sad stories all over about the losses it has cost them thru investments and cars collecting dust at dealers across the land. Its very hard to MAKE folks want a product they do not see makes sense for their individual situations even when it works for some others.
Click to expand...
Maybe these CEOs are not as smart as people think they are. Just making a huge salary doesn’t make you smart.
 
loneryder said:
Maybe these CEOs are not as smart as people think they are. Just making a huge salary doesn’t make you smart.
Click to expand...
Ford ceo admitted that he basically knew nothing about ev's until he drove his own recently and found it to be a steaming pile. I actually thought he knew the truth about them all along but still chose to do it to squeeze the early adopting oranges.
 
loneryder said:
Maybe these CEOs are not as smart as people think they are. Just making a huge salary doesn’t make you smart.
Click to expand...

Naively dismissing the political elephant in the room. Add to it Blackrock, Statestreet Global, Vanguard, etc... exert massive pressure to do what they want done. IIRC Blackrock and Statestreet each own over 300million shares of Ford Motor Co.
 
cptbarkey said:
Well, its not a REAL mustang, so there is that.
Click to expand...
I totally understand what Ford was trying to do by calling it a Mustang. However it really hit hard with the Mustang ownership, probably as big of a controversy as when Ford was going to make the Probe the Mustang. If they have called it the Galax-E, there wouldn't have been as much resentment from people.
 
SammyChevelleTypeS3 said:
I have to wonder just what could possibly have influenced the likes of FORD & others to jump into the EV game with so much investment when they knew deep down it was a big mistake (just not quite ready for prime time yet). Several companies are telling the sad stories all over about the losses it has cost them thru investments and cars collecting dust at dealers across the land. Its very hard to MAKE folks want a product they do not see makes sense for their individual situations even when it works for some others.
Click to expand...

They were told, and believed it was going to be easy to beat tesla and that they could charge anything they wanted to and people would simply pay it with no care in the world about capability.

Remember Bob lutzs nonsense?

They also believed that the world (read the US taxpayers) would simply create a charging infrastructure to match or beat teslas - which never materialized.
 
Last edited:
bdcardinal said:
I totally understand what Ford was trying to do by calling it a Mustang. However it really hit hard with the Mustang ownership, probably as big of a controversy as when Ford was going to make the Probe the Mustang. If they have called it the Galax-E, there wouldn't have been as much resentment from people.
Click to expand...
But do you really think that hurt sales in any measureable way? A few curmudgeons probably cancelled their orders, but how many could that be? I think most of the complainers weren't going to buy the car regardless what they called it.

"Gosh I sure wanted to buy one of those new Ford electric vehicles, the one that looks like a mini-SUV, but then I heard they named it the Mustang so now I don't."
 
Astro_Guy said:
https://www.greencarreports.com/news/1142362_ford-cuts-mach-e-ev-prices-by-thousands-as-sales-plunge

Apparently sales fell by 50% in January now that the Mach-E no longer qualifies for a $3750 Federal Tax Credit. Note from the article that the price cuts range from $3100 to $8100. Obviously there is a larger problem than the loss of a tax credit.
Click to expand...

https://www.statista.com/statistics/290673/auto-loan-rates-usa/

Buyers for some makes are more rate sensitive than others.
 
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