No, engines aren't engines. Oil isn't oil.
You are right, the lighter oils like 0w-20, specifically resource conserving, do improve fuel economy. Anything else maybe? What other functions of oil are there?
Porsche sourced the 2.0T engine in the Macan from VW - EA888. Like many TDI engines, it has oil squirters to cool the pistons. See below (Audi uses it, too).
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If a heavier oil, such as an A40 spec 0w-40 or 5w-40, is used that could be problematic. The oil pump has a pressure regulator. If pressure rises too high then the bypass spring opens to hold set pressure. There will be a higher volume of oil pumped to the system for the lower viscosity oil for the same pressure. Therefore, in this instance, C20 protects this engine better than A40 by providing the specified volume of oil for adequate cooling..
A40 might be a stricter spec theoretically, but practically the level of actual protection varies with application.
Does that not make sense? Design considerations. Oil and the engine tested as a unit. Sure, there may be engines that use piston squirters and call for A40. This oil spec for this oil system. Porsche tests extensively, remember?
So, C20 or A40 in this engine?