Canadian Tire just finally got it in, and PU existed in the SM era. They brought some in initially, and couldn't move the product, and it's been gone since just recently. And yes, a local motorsports dealer here has Motul, and similarly priced to PU, which tells us how bad CT is gouging.
$60 a jug is cheaper than a $25,000 motor, but that doesn't justify a $60 price tag, particularly when CT is probably getting it for 1/6 that. You saw my price of Delvac 1 ESP 5w-40. You see what Canadian Tire sells the product for; their sale price is higher than my regular price. Yet, they pay less than I do. I know of some big implement manufacturers here that pay less than half again of what I do for Delvac 1 ESP 5w-40. They deal with engines worth more than $25,000 and aren't fussing with $60 a jug oil, either.
If CT can afford to roll this stuff back to 50% off every few weeks, you can be sure their markup is insanely high. And Walmart Canada is no better.
In fairness to CT and others, though, Shell Canada's distribution system is a ridiculous nightmare. Neither Shell nor Canadian Tire worked very hard at getting PU onto CT shelves. But, they spare no effort in having markups way higher than industry standards, so, their oil can sit, as far as I'm concerned.