"In my opinion, I cannot see that rotating the filter would have any real, measurable effect...The air goes through the filter at the least restrictive area. As that area starts to clog, the air then moves to the next least restrictive area." Yes, I was thinking the exact same thing. It may not matter if you rotate or not. That said, if one is getting water spray, snow or salt spray, oily soot, or other random debris my squirrel brain can think of that may potentially compromise the media in some way, then rotating the filter would help spread that impact all around the media, and not concentrate it in one (weakened) spot until you’re ready to change it out.
“Round, square, rectangle, I bang them out on the cement (so I can see what comes out...), rotate & put back in!” Personally I’ve never been a big fan of that. Air filters aren’t particularly fragile, but they’re not built out of granite slabs either. I’ve never banged a $20 air filter on anything….by choice. I even pay close attention to not inadvertently crimping or cutting the paper pleats when closing an air box….the antithesis of “banging.”