Does Castrol need better products or marketing?

[camrydriver111]

From the major oil brands it's been a long time since I've seen someone hyping over Castrol products.

I think German Castrol 0W30 is the last time I saw someone excited about Castrol products, which was probably like 10 or 15 years ago.

The titanium additive and magnatec looks like it didn't really resonate with BITOGers.

Mobil always had strong following. Shell has people raving about PUP. Valvoline had a strong comeback with R&P. It seems like Castrol is getting left behind.

Do you think Castrol needs a new oil product to wow customers or some better marketing?

 

[02zx9r rev2]

nope

 

[TurboZedd-R]

The world has Google at their fingertips, no need for marketing as a major brand in 2024.

 

[SC Maintenance]

They possibly are being run by Boeing execs.

-- Deepwater horizon

-- Dumping Magnatec with no obvious direct replacement.

Give me a minute - I'll think of some more.

 

[Trav]

Think with your dipstick doesn't make it, they definitely need new advertising.

 

[Vercingetorix]

Moving to Audi in 2026, but Alpine is not a good choice at the moment.

 

[KGMtech]

I've always avoided Castrol, for no other valid reason than there exists so many other quality brands. I do think their marketing is childish.

 

[cheesepuffs2]

I like Castrol products, generally speaking.

One cool thing they offer that doesn't seem to have been advertised at all, is classic spec oils and vintage styled merchandise:

https://www.classicoilsusa.com/

 

[irollo]

The world has Google at their fingertips, no need for marketing as a major brand in 2024.

Ironically, Google is the biggest digital advertiser. I found that out using Google.

 

[factorytuned2012]

Castrol makes great oil and I admire their simple product line it gives the brand a grown up imagine.

 

[Intelligent Molecule]

They should never have fired the intelligent molecules. Been downhill since then.

 

[Hall]

You're equating exposure and popularity with quality. There's absolutely zero connection between the 2 or 3.

 

[ATex7239]

When they offer rebates I get pretty hype about it.

 

[dubber09]

IMHO, if they changed jug shape and labels to more modern looks like other companies did, they'd increase sales a bunch.
There are many Castrol users, company makes good oil too.

 

[addyguy]

They are the number 1 consumer oil up here. They are everywhere up here (Canada). I’d say their marketing is working.

 

[SammyChevelleTypeS3]

It appears that ever since the internet began to spread across the globe, and as it is now likely available to just about everyone on the planet, some companies may have figured out they do not need to spend so much on advertising today like they once did. It does really appear that some companies advertising budgets had to have been slashed over the last several years since consumers (us here too) have noticed we do not see near as much as in the past.

 

[zrxkawboy]

I like their Actevo motorcycle oil. We use it in all our bikes.

 

[buster]

The new reformulated EDGE EP looks very premium. I say that based on what they're claiming against industry standard tests. They're a major brand capable of making a good oil. Was never a brand I was interested in simply because of the other great choices available.

 

[Triple_Se7en]

Do you think Castrol needs a new oil product to wow customers or some better marketing?

It's been around 1-1/2 years since the new 25k formulation Castrol Edge EP was shown in ads and there's still no sign of it around Detroit. Their Black Edge is not in the same recipe league as the EP.

So please, they need this new EP 25k Edge more than they need new marketing.

 

[SubieRubyRoo]

It's been around 1-1/2 years since the new 25k formulation Castrol Edge EP was shown in ads and there's still no sign of it around Detroit. Their Black Edge is not in the same recipe league as the EP.

So please, they need this new EP 25k Edge more than they need new marketing.

Why, so people can run it 5k miles and dump it, saying “oil is cheap, change it often!”; or, run it 7.5-10k to dump it and act like they’re doing something earth-shattering?

Read the fine print. Nothing on the planet is going to get 25k out of EP Edge without something being out of spec/grade. Are there even more than 3 examples of anybody running Edge the full 20k miles, let alone in spec/grade? They need honest marketing more than they need anything else.