I catch grief for overkill oil on my Honda with Redline and Archoil. I paid the car off brand new in less than 24 months. Gave Honda my used Hyundai and 800.00 a month. Not worried severely on oci cost. I like using top tier products when I can. Got a 350,000.00 house and people whine over 70.00 a gallon for Sherwin Williams paint?Paint is cheap insurance on protection. The only time I will for sure go back to Redline 0w20 is visit my aunt and uncle in Alberta or Alaska. Cant second guess or cut corners in -40 or less.
I can understand how you feel, but in all honesty SWP $70/gallon paint is a bad example. There are a lot of paints I have used over the past 40+ years professionally that are as good or better than SWP and cost quite a bit less. There are plenty of non-boutique oils on the shelves in retail stores that are very good too. They have logged billions of miles protecting engines very well, right out of the jug.
I looked at a bottle of Royal Purple at Walmart yesterday and noticed it's no longer made in Porter,Texas and the bottles are no longer made in Schulenburg,Texas. It was truly a "mom and pop" boutique oil before the corp sellout. I don't understand why the 5 quart jugs aren't $20 at Walmart. The individual quarts are the same price as Edge,M1,etc. So why are the 5 quart jugs $40? If it was the same price as the other 5 quart jugs I would try it.
I don't understand why their price is so high either, it seems like the same stuff as everything else nowadays. Have a guy at work who swears buy it, but then again the guy isn't the brightest bulb.