definition : a small company that offers highly specialized services or products So if you buy "boutique" oil, what exactly about the FORMULA makes it specialized over the conglomerates that based on size alone takes them out of being boutique. Many of these companies comit to having specialized products, they put their name on the line by saying exactly what is in their formula, while others seam gimicky. They use of oil terms that are not spelled out for the user, while other "boutiques" have zero statements about what makes then specilized because well they aren't specialized on formula, just marketing. Example.. A PROPRIETARY ADDITIVE TECHNOLOGY THAT SETS ROYAL PURPLE SYNTHETIC OILS APART FROM THE COMPETITION Synerlec additive technology makes Royal Purple uniqueâ€”and it's a big reason why Royal Purple products perform like no other lubricants on the market. This man-made additive improves our products on a molecular level, by creating high-strength ionic bonds with metallic surfaces that allow our engine oils and other lubricants to react to sustained heat and pressure, not by breaking down like regular oil, but with increased film strength and lubricity. With extended use, Royal Purple synthetic lubricants with Synerlec improve the surface condition of metallic surfaces by smoothing inherent surface roughness, actually reducing friction and improving lubrication of internal moving parts. That's why we put it in every Royal Purple lubricant we can, from our performance upgrade synthetic motor oils and gear oils to gun oil and any other types of Royal Purple synthetic lubricants. So if you're looking for high performance synthetic oil, look no further than Royal Purple synthetic lubricants with Synerlec. Would you buy a "boutique" oil based on marketing alone without any Laymans description of what makes it specialzed? Especially when you compare the cSt to the hths and it appears to not look specialzed at all? If your senerlac looks like generilac wouldn't it be more prudent to buy a real specialized fluid or save your money and buy a generic oil? I see guys with thousands of posts using buzz terms like this brand oil has the strongest base oils I ever seen, and of course it is ridiculous when you actually LOOK at the stat sheet and compare cSt and hths. Those oils are actually "weak" not "strong". Why are these terms being used, when a guy with 10,000 posts says something is strong without pointing to a stat sheet that would prove or disprove their point. If you used cSt and hths as a guide, how many oils would actually make a true specialized oil?
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