I've used Valvoline for decades for my cars. They are imo, the only decent oil change place. They don't upsell, and they're friendly and well trained. I've used them on both the east and west coast, never had a bad experience there. On their satisfaction survey they specifically ask if you felt pushed to buy other services, which is against their policy. I
have had fluids changed there besides oil too, but not because the employees were shoving them down my throat.
OTOH, I visited a Jiffy Lube one time years ago when we were in a city that didn't have a Valvoline and I needed an oil change. Wow, what an experience that was. They tried to sell me another $200 worth of BS including 'windshield chip repair'. They were pushy as hell, too. I complained about it on their 'customer service feedback' card and their manager called me that evening. Honestly he was really awful too, and I realized he only called because Jiffy Lube sells a lot of franchises and he was forced to call. This didn't surprise me because franchise chains are often less than honest. I don't mean they're total crooks, just that the incredible pressure on the owners to bring in high numbers for the company makes them do things they might not otherwise do - ethically questionable things, imo. I've found Good Year and Firestone shops fall into this category too.
TLDR: I like Valvoline.