Since the other thread has become impossible to find anything useful, this is from CNN, and it explains the logical reasoning behind it.
http://money.cnn.com/2010/06/10/autos/gm_no_chevy/index.htm
"The problem, said Alan Batey, vice president of sales for Chevrolet in the U.S., is that in today's Internet-connected world, documents and Web sites created for an American audience can be read by anyone, anywhere. And the use of two different names for one car brand -- Chevy and Chevrolet -- can cause confusion abroad.
While Chevy is a popular nickname for the brand in the U.S. and Canada, it's not used in any of the other 130 or so countries where the brand is sold.
"I get calls from international colleagues asking me 'What is a Chevy," said German-born GM spokesman Klaus-Peter Martin. "It takes quite a long time to explain to them."
Customers in other countries who want to learn more about Chevrolet and come across the name Chevy on a U.S.-based Web site might think it refers to a separate brand, he said.
But Chevrolet isn't trying to shun its popular nickname, said Batey. GM still loves Chevy.
"[The nickname] says there's a rapport and a relationship with the brand," said Batey. "We love it when people call us Chevy."
The memo that was sent out to GM employees even asked them not to use the Chevy name in conversation, Batey said. However, the ban on speaking the two-syllable word won't be strictly enforced."
http://money.cnn.com/2010/06/10/autos/gm_no_chevy/index.htm
"The problem, said Alan Batey, vice president of sales for Chevrolet in the U.S., is that in today's Internet-connected world, documents and Web sites created for an American audience can be read by anyone, anywhere. And the use of two different names for one car brand -- Chevy and Chevrolet -- can cause confusion abroad.
While Chevy is a popular nickname for the brand in the U.S. and Canada, it's not used in any of the other 130 or so countries where the brand is sold.
"I get calls from international colleagues asking me 'What is a Chevy," said German-born GM spokesman Klaus-Peter Martin. "It takes quite a long time to explain to them."
Customers in other countries who want to learn more about Chevrolet and come across the name Chevy on a U.S.-based Web site might think it refers to a separate brand, he said.
But Chevrolet isn't trying to shun its popular nickname, said Batey. GM still loves Chevy.
"[The nickname] says there's a rapport and a relationship with the brand," said Batey. "We love it when people call us Chevy."
The memo that was sent out to GM employees even asked them not to use the Chevy name in conversation, Batey said. However, the ban on speaking the two-syllable word won't be strictly enforced."
