I wonder how they are selling it at Orielly's? Aren't all those stores corporate owned? The manager there must be a dealer, or that store is franchised, not a corporate store.
Amsoil's formulation will have higher ZDDP than the Mobil 1 counterpart, but many debate the requirement for higher amounts of ZDDP in newer cars. Amsoil also has a group IV base stock, and even though Mobil 1 is secretive about their choice of base stock, it's popular opinion that most of them are group III due to Exxon Mobil press releases.
How many miles do you drive in a year? If it's 15,000 miles or less....I would say give Amsoil a try. You would only have to change your oil once a year. I wouldn't recommend an OCI longer than that without a UOA to verify your engine is acceptable with it. Many people run Amsoil for 20,000 miles or more, and the lab results return great with TBN readings of almost 4. They could have ran it even longer.
Also, considering dealer cost for Amsoil 0W-20 is 7.05 and website retail price is 9.45 per quart, the price you found is within reason for the product you are receiving. You also have to consider this, if you buy it online, you are still required to pay shipping and tax. Looks like you will get it about the same, or less price buying it at Orielly's. Although, this does not apply to Amsoil preferred customer who can buy everything online at dealer cost.