Interesting.... If anyone is interested, here's what the first page says (according to google translator):
The next generation to inherit a beautiful environment.
Mobiritimeka is to expand our business globally, as a top runner in environmental performance, innovative technology developed by the early efforts to reduce CO2 now, hybrid cars, that is, the engine development effort aimed at improving environmental performance, I'm doing. In developing this new Insight Haiburiddoshisutemuenjin and also worked in earnest to improve the engine oil.
Honda engine has been designed to demonstrate the best performance, fuel-efficient low-viscosity oil. In other words, the environment-friendly ideas from the start, the engine has been developed. Is to demonstrate the most fuel-efficient performance of this unique, Honda oil is ultra-genuine. Among newly developed [Ultra Green] does use the new Insight Haiburiddoshisutemuenjin, many times repeated the test under extreme conditions, fuel efficiency, durability, quality 上Gemashita thoroughly polished. The result is the world's first successful commercialization of a new generation of fuel-efficient oil than the standard low-viscosity oil in the international standards.
[Ultra Green] to the naming of the Glory-of nature and yet you feel, clearly more than a generation, as the hall than anything else we can talk about oil and fuel economy, Honda they con to the responsibility of the tireless passion for the environment and the future of the Masu. We are ahead [Ultra Green], and are proud to be a new benchmark for fuel-efficient engine oils. Live as one global company and will strive to further the development of environmental products by further innovation.