I work at a huge ford dealership that sells at least 6-8 cars a day. We just can’t keep these mavericks on the lot!
We get lots of mavericks every week, and all of them fly off the lot even before we park it on the lot for display. They never ever sit on the lot for more than 2-3 days. Maverick is the vehicle that we sell the most, and it’s because Ford is the only one that makes a small truck, that is good looking, has a nice interior, gets 40mpg, and costs around $32,000 (higher or lower depending on the trim and options).
People love it, because most people actually do not want a full size or a midsize truck just to daily drive it to work and do weekend shopping. People just want something they can drive daily, gets excellent fuel economy, park easily, has a nice looking interior, can easily sit 5 people, and occasionally carry bigger and heavier items on the bed.
Ford really did hit the nail right on the head with the Maverick. We really needed a small truck in America, and ford delivered! Kind of surprising GM and Chrysler hasn’t already jumped in on the small truck market.