Sneaky? You can't be serious. The average person who buys OTC Castrol doesn't know PAO from Group III from Shineola.quote:
Originally posted by ekpolk:
As I've repeatedly said, G-III may make a fine product. But if it can REALLY stand on its own merits, why does Castrol have to be sneaky about their use of it?
When you try to explain something you have to assume that the person to whom you are speaking is capable of understanding the explanation. If the person isn't, you're wasting your time as well as that of the person. Castrol no doubt knew it would be a total waste of time to publicize or explain their switch from PAO to Group III. This switch is only an "issue" for people like us—nuts who spend entirely too much time thinking about motor oil. For everyone else, as long as Group III Castrol walks that fine line between real and perceived value enough to suit Joe Blow, Castrol hasn't done anything sneaky, IMO.