Originally Posted By: crazyoildude
One thing about Wix is that they make great filters in their whole line only problem with Wix in New Jersey is the average D.I.Y. cant buy wix anywhere but expensive auto parts stores and nobody wants to do that. If they sold them in Wal Mart or maybe K mart at a reasonable price they would sell like hot cakes.
The Wix filters are my choice because of their quality and their honesty
Your comment helps to define the difference between commercial aftermarket filter manufacturers and companies like Wix and Baldwin (Clarcor).
Commercial aftermarket filter manufacturers like Purolator and FRAM are racing to the bottom to capture both consumer and retailer's attention with low prices. They use value engineering to wring cost and, unfortunately, critical quality out of their products.
Wix and Baldwin, on the other hand, are focused on a different market segment that still demands high build quality to yield a solid, trustworthy oil filter.
Sure everyone can make a good $10-$15 oil filter. But for my money, a Wix/NAPA Gold oil filter is the benchmark for comparison for all the other filters.