I'm pretty sure the people that haven't done or have previously brought a car through BMWs European delivery program were very upset when BMW canceled European Delivery. For those that don't know what BMW European Delivery is, basically instead of waiting for your new ride to arrive at their local dealership, the program allows customers to fly to the BMW Welt building in Germany—a part of the automaker's Munich headquarters—to take delivery, and get a tour of the facilities. While I haven’t been able to afford a brand-new BMW, which meant I could never take part in the program, I’ve always dreamed of doing so. I’ve always had grand visions of what it would be like; what sort of car I’d get, who I’d bring with me to collect it, and where we’d take it once it was officially mine. Now, though, those dreams have been squashed before I made them a reality. And that makes me sad. I remember trying to get my parents to go through BMWs European Delivery program back in 2019 when they were looking at certified pre-owned/New BMWs/Mercedes. They ended up buying a 3-year-old Certified preowned E-Class
. One of my close friends from Highschool works at BMWs U.S. manufacturing plant and said BMW plans on bringing back European Delivery in the summer of 2021. But, I haven't heard or seen anything about that on the internet. I wouldn't be surprised if people switched over to Mercedes, Volvo, or Porsche so they can experience European Delivery (that's if they know about the program and are interesting in those brands). I really hope BMW brings the program back. Many people don’t realize that this program exists, otherwise, I feel like there would be significantly more Americans doing it. If dealerships gave more awareness about the program more people would opt to do it since it saves them money. I doubt if you walked into a BMW dealership (before BMW canceled European Delivery) the client-advisor gave you any insight or option of doing European Delivery. So, how is anyone supposed to know it even exists? I heard about it from this forum. I’ve always wanted to buy a brand new BMW in general (or any premium car for that matter), despite being the poor financial decision that all new cars are. There’s just something about the feeling of accomplishment that I want when I can finally pull the trigger on a brand-new premium hunk of German metal and not feel guilty about it. More than that, I’d always wanted that first new Bimmer to be handed over to me in Munich, at the Welt, after which I could take it through Germany, Italy, France, and anywhere else in Europe I’ve always wanted to see. Yet, that day will never come now because BMW’s canceled the program.