In my experience (YMMV) working with fellow hobbyists on spark plug issues for over 45 years now, assuming the correct mechanical dimensions (including extended tips etc.) are used, it has always been incorrect heat range and not the plug manufacturer themselves that has led to disappointment.
The situation got worse when import plugs started to be widely available for domestic cars. Some folks didn't realize when working with domestic plugs the heat increases numerically eg. an AC Delco R44TS is hotter than a R43TS and import plugs the heat decreases numerically eg. an NGK UR4 is hotter than a UR5. Wrong plug temperature can bite you both ways, if you use too cold of a plug it will foul - possibly leading the user to think "these plugs are garbage", if you use too hot of a plug it can, worst case, damage the engine - again the user might think "these plugs wrecked my engine".
If you are used to an AC plug in your GM engine eg. R44TS, as stated in the manual / service book etc. and want to try a Champion, the heat range does not match numerically and the owner's manual won't tell you what exact Champion to use, so the user might pick anything from an RV12YC to an RV17YC... that is a massive range in the tables and you have to rely on the cross tables being exactly convertible and they aren't always.
I have used AC, Champion, Autolite, NGK and Bosch (rarely but I have, no shade on Bosch, just not much availability in my applications) over the years and haven't noticed any systemic issues with any of these manufacturers. I have had plugs damaged in the box (side electrode smashed into the center electrode) and yes, I had one DOA plug just once, just bad luck and not a pervasive issue with the brand but yeah it did make me irritated momentarily with that brand. I will confess, I worry about counterfeit stuff today, this wasn't an issue 45 years ago of course, so that is also in the mix now. I was curious when NGK came out with the U-Gap plug, was it late 80s... early 90s(?) I tried those and thought they were fine but you had to be careful with the heat range as mentioned. I generally used Champion in my Mopar products (no guess work there, that was the plug specified in the manual with the precise heat range) and AC in my GM products. Today, the last couple old cars I have owned, I use Autolite (decent pricing I find) and so far so good. I have Autolite in the Impala right now, plugs are 2 years old, car runs a touch rich, old iron headed - carbed - point fired V8 and they are still working great, starts right away and they are staying clean on their own. When the Tacoma is due, I'll probably use OE Denso in the exact same part number that I pull out. That truck is a bear to change plugs on so I don't want to experiment with an alternate brand in case it doesn't work out.