Not to mention the fact that Amsoil doesn't want to sell their products without a lot of chicanery, special deals, preferred customer pricing, etc. etc. Amsoil makes a very good product, they keep it scarce, and price like a boutique. They're not about volume or mainstream retailing. They don't even make air filters for a lot of mainstream economy cars, they just don't cater to them.
Hence, they stay small and expensive..
Hence, they stay small and expensive..