Seems everyone (almost) and their mother wants to get their hands on VRP 10w40 right now.
Valvoline is missing a grand opportunity to sell a TON of snake oil by not quickly making it available in the USA.
By the time they start selling it in the USA it will have cooled off and people will be moved on to the latest snake oil magic potion.
YUGE marketing foopah by Valvoline.